Illustrator was utilized for crafting these social media posts. The dimensions of the sample are set at 1200×600 pixels, and they were distributed on Linkedin. In total, 15 advertisements were generated. The employee spotlight was crafted to showcase new team members and share engaging insights about them. Additionally, a holiday graphic suitable for sharing with the wider audience is presented, alongside an advertisement featuring details about the monthly conference speakers. Staff-related posts adhered to the brand’s color scheme, whereas conference-related posts were aligned with the logo provided by the conference’s vendors.