These videos were crafted using Adobe Premiere, complemented by Photoshop for image enhancement and TikTok for text overlays. Background visuals varied from client-provided to stock images and even user-generated content. Each showcased video emerged as a top performer, collectively generating over 300 leads. Sized at 1080×1920, they found placement across various social platforms including Facebook, TikTok, Snapchat, and Instagram. Covering diverse topics such as game art degrees, nursing, psychology, and digital cinematography, the primary goal of each video was to funnel traffic to the respective university pages, thereby boosting enrollment.