The “Summer of Shellfish” campaign was a comprehensive digital and print initiative. Utilizing Adobe Photoshop, InDesign, and Illustrator, I crafted various assets for the campaign. While the client provided the images, I skillfully cut them out and seamlessly integrated them into the background.
The deliverables encompassed a range of materials, including web sliders, social media posts, menus, and a calendar showcasing the specials. Drawing inspiration from the client’s logo, the design theme centered around maintaining a beach-inspired and nautical aesthetic.
Consistency was key across all deliverables, ensuring cohesive colors, fonts, and imagery display styles throughout the campaign.